1.    1…What do you understand by attitude and its components? Discuss?

Give an example of change in attitude because of effective marketing communication? (150 Words)


  1.    2….Why is studying consumer behavior important to marketers?( 150 words)


  1.    3….How far is the consumer included in purpose, in habitual, limited and extended decision-making?  Give Examples?(150 words)


  1.    4…What is the post purchase dissonance and how can marketers reduce this?( 150 words)


  1.    5…Explain Maslow’s Hierarchy theory with examples of each level of need and its used by marketers in segmentation and positioning or targeting?

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