Business Policy Research Paper

Each group will pick a company from a list of public companies (Fortune 500 2017 or 2018) to write (and submit for grading) a research paper; and will give a 15-minute presentation to the class on the results of your research. The objective is to provide data (specifically following a very detailed outline that I am providing to the class) on how the company’s competitive strategy, and the successes or failures of the company to date. You will conclude with an assessment and recommendations for the company (or similar industries) on how to improve it’s current competitive position

 

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