The Hometown Deli has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Wall Street Deli might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business. In addition, you have decided that this is a good time to develop your strategic direction for bringing the Deli into the 21st century.
You will soon know that Michael Porter’s Five Forces Model is a useful tool for analyzing a business and helping to develop its strategic direction. It is also used to aid organizations facing the challenging decision of entering a new industry or industry segment or developing a strategy for dealing with new competition. The Five Forces Model (and other models, similar in nature) helps determine the relative forces impacting the future success of a business and includes:
- Buyer Power
- Supplier power
- Threat of substitute products or services
- Threat of new entrants
- Rivalry among existing competitors
The Five Forces, if not identified in your textbook, can be found via Google, or similar search site, and will be covered in Module 1. In order to analyze the impact of a potential new competitor and develop a strategic direction, you have decided to use the Five Forces Model (or any other model you have discovered via your research) to analyze your Hometown Deli business.
Purpose of this Assignment
This assignment gives you the opportunity to apply the concepts of the Porter Five Forces model to a specific business, and develop a strategic direction for your business. This assignment specifically addresses the following course outcomes to enable you to:
- analyze business strategy to recognize how technology solutions enable strategic outcomes
- analyze internal and external business processes to identify information systems requirements.
Using the textbook and external resources, write a short paper 2-3 full pages in length, including References page (no cover sheet), responding to the bulleted items below. Remember to correctly cite and reference your sources with APA format. Use the Grading Rubric to be sure you have covered everything. Submit your paper via your Assignment Folder as a Microsoft Word document with your last name included in the filename.
Create a document that includes the following:
- Perform a detailed Porter’s Five Forces analysis for your Hometown Deli, addressing each force in one or two sentences and defining the force, its impact on the Deli and your strategy or strategies for dealing with it.
- Determine which of Porter’s Three Generic strategies (via research) you will use as you rebuild your Hometown Deli for the 21st century and explain why you selected it.
- Using your analysis, identify a strategic area for improving the business and briefly explain your choice
- Within the selected strategic area, identify a process that could be improved with the use of technology. (In Stage 2 you will propose the technology solution to improve the process you identify here.)
In determining which process you select for improvement, be sure to keep in mind the remaining projects within this Case Study. You should review Projects 2-5 toget an understanding of the future projects that build on this initial stage and to aid you in selecting a process (and later proposing a technology solution) that can support the requirements of the follow-on assignments.
The “right” and “wrong” answers have to do with whether or not you correctly incorporated the course concepts from the textbook and addressed all parts of the questions. You need to do some external research on at least one aspect of the assignment – your choice – and incorporate it and cite/reference it in APA format in your response. What, exactly, you decide is your strategy is not as important as that it makes sense in light of the course content and the Case Study and is well supported with your application of the course concepts and your external research. Use the Rubric below to be sure you have covered all aspects.
|Full Points||Partial Points||No points||Possible Points||Points Earned|
|Five Forces Analysis||Analysis covers all 5 forces, defining them and their impact on the Deli and providing strategies for each; and demonstrates understanding of course concepts, analysis and critical thinking.||Analysis covers 1-4 forces, and/or lacks definitions and/or strategies for each; and may be lacking in demonstration of understanding of course concepts, analysis, and/or critical thinking.||Analysis not included, or does not address any of the 5 forces.||10
|Generic Strategy||Generic strategy identified and explained; and demonstrates understanding of course concepts, analysis, and critical thinking.||Generic strategy not identified and/or not defined; may be lacking in demonstration of understanding of course concepts, analysis, and/or critical thinking.||Generic strategy not included.||10|
|Strategic Area for Improvement||Strategic area is selected from the analysis and is adequately described demonstrating understanding of course concepts, analysis and critical thinking.||Strategic area does not come from analysis and/or is not adequately described and/or is lacking in demonstration of understanding of course concepts, analysis and/or critical thinking.||No identification and discussion of strategic area for improvement is provided.||5|
|Process for Improvement||Process identified is aligned with strategic area above; process is appropriate for technology solution improvement.
|Process identified is not aligned with strategic area above and/or process is not appropriate for technology solution improvement.||Process for improvement is not identified.||5
|External Research||At least one source other than the textbook is incorporated and used effectively. Source(s) used are relevant and timely.||A source other than the textbook may be used, but is not properly incorporated or used and/or is not effective or appropriate and/or is not relevant or timely.||No external research is incorporated.||5|
|Report Format||Report reflects effective organization; correct sentence structure, grammar, and spelling; presented in a professional format; references are appropriately incorporated and cited using APA style.||Report is not well organized, and/or contains grammar and/or spelling errors; and/or does not follow APA style for references and citations.||Report is extremely poorly written and does not convey the information.||5|
|40 points =10% of final course grade||
(total points x .10)
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