A business case has at least four components, including market components, product components, industry components, and company components. Describe a toothpaste product you have used. Show how primary and secondary research for the product would have been used to determine: 1. The appropriate features of the product 2. The product’s target price 3. Characteristics of product users 4. Size of the total market 5. Projected product sales revenues in year one of the product’s sales. Include at least two outside academic and professional references that provide information and guidance for your assignment. The length of your paper should be three pages in addition to a title and reference page. APA REQUIRED

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