1. 

In 10-15 sentences, describe how each of the major concepts are critical to: (a) understanding market opportunities; (b) building customer loyalty; (c) generating long-term success for products and services. Chapter 13 major concepts are: brand name, business-to-business market, consumer market, customer relationship management, marketing concept, marketing mix. You must answer the question using all of the major concepts and explaining the role of each in answering the question. Don’t just list the terms; explain them as it relates specifically to the question you are answering.

 

2.

 

In 10-15 sentences, describe how each of the major concepts are critical to: (a) understanding product and service costs; (b) understanding how to price products and services; (c) creating strategic marketing partnerships.  Chapter 14 major concepts are: break-even analysis, competition-based pricing, concept testing, everyday low pricing, high-low pricing. Chapter 15 major concepts are: channel of distribution, direct marketing, direct selling, marketing intermediaries, supply chain, utility. You must answer the question using all of the major concepts and explaining the role of each in answering the question. Don’t just list the terms; explain them as it relates specifically to the question you are answering.

3.

 

In 10-15 sentences, describe how each of the major concepts are critical to: (a) designing a marketing plan; (b) reaching a target market; (c) engaging the target market to maximum effect. Chapter 16 major concepts are: advertising, integrated marketing communications, promotion mix, public relations, pull strategy, push strategy. You must answer the question using all of the major concepts and explaining the role of each in answering the question. Don’t just list the terms; explain them as it relates specifically to the question you are answering.

 

 
 
 

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