Plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline).Product Lifecycle WorksheetFocus on one particular company in completing all of the sections of the worksheet.

Use the Product Lifecycle Worksheet (linked in the Resources under the Required Resources heading).

Complete all of the sections of the worksheet, identifying tasks or tactics for each aspect of the marketing mix at each stage of the product lifecycle.

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