The American population is changing and these changes will impact the marketing strategies of all companies.

Using the readings for this module, the Argosy University online library resources, and the Internet, complete the following:

  • Describe how household patterns in the United States are anticipated to change over the next few years.
  • Examine the impact of such changes on the demand for different goods.

Next, consider the organization that you work in or an organization you have worked in before. Identify how the changing demographics will impact your organization and what they can do to successfully manage these changes.

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