Description

Project Overview:
This assignment is meant to practice engaging an audience while conveying multiple layers of information. Put yourself in the place of a company selling a product. Do you understand what the consumer’s needs? How does your product fulfill their needs better than other products? How can you construct a narrative in the context of your consumer’s life?

Reflection Paper:
Your reflection will be a short essay on your advertisement that explains how your artistic choices support your thesis. You can explain your process and the progress you made throughout the project and how you chose to improve your points. This part of the assignment is where you make your formal argument to your intended audience. You must reach the word count of 500-700 words.

NOTE:

1. MAIN WRITING POINT FOR PAPER:
Talk about audience (especially sympathetic and uninformed audience), credibility of apple, progress of choosing fonts, aesthetics, and posters and how the personal interpretations is something new to try and the new poster is something to appeal to the sympathetic fans that are used to apple’s simple/elegant aesthetics

Talk about how the presentation tried to emulate artistic elements from Apple’s aesthetics and keynote presentations

TALK ABOUT THE PROJECT WAS MORE FOCUSED ON THE FEATURES OF PRODUCT RATHER THAN THESIS SINCE APPLE ALREADY HAS A TON OF CREDIBILITY

2. MAIN POINT OF THE PRESENTATION:
Thesis:
Wireless. Effortless. Stylish
Demographic:
Young adults – young working adults (20s – 40s)
Where to advertise:
Poster: subway, mall/shopping centers, downtown?
The poster can also be displayed on social media platforms such as instagram, twitter, facebook, etc.
Why the consumer would want to buy our products:
Seamless integration into the Apple ecosystem
Wireless = convenient, no tangle
Fashionable
High quality
Apple = quality?
All the improvements listed in our presentation
AirPods are the new hype as shown in the chart
AirPods’ popularity has skyrocketed in recent years since its release in 2016
New Features:
Colors:
Vibrant and ___ colors
Helps the user express themselves
Noise Cancelling:
What the consumers have been asking for
Blocks high-frequency sounds
Creates a more immersive listening experience
Battery Life:
Longer listening time/ call time
Longer listening time = more fun?
Audio sharing:
Improved audio sharing
Up to four pairs of Airpods can connect to one device
No more restricted access; no more dongles/adapter

3. THIS IS THE LINK TO THE PRESENTATION:
https://docs.google.com/presentation/d/1UQsatKtxImEkd7HYg-RbIPxRwAYQRxVajToi6T3VARs/edit?usp=sharing

PLEASE REFER TO THE PRESENTATION WHEN WRITING THE PAPER, ESPECIALLY THE POSTERS AND THE SIMPLE AESTHETICS

4. IVE INCLUDED THE PROJECT PROPOSAL SO THAT YOU HAVE A BETTER GRASP OF WHAT WE ARE TRYING TO DO

Please do your best and apologize for the amount of work that I am pushing on to you.

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